By Jorge Ramos – Reporter, Phoenix Business Journal
May 15, 2025

A Southern California luxury auto storage and social club is looking to set up shop in the Scottsdale area.

The California-based firm plans to build out a 125,000-square-foot “car condo” facility complete with a 13,000-square-foot social club, Principal Tony Principe confirmed to the Business Journal. “We're going to introduce some new (garage) sizes, amenities and features within the garages themselves,” Principe said. “But the common areas are where we're really putting a lot of energy and focus on in Scottsdale.”

Principe did not disclose specific amenities or features in the proposed project, but he described his car clubs as having a "Soho House-style" membership platform. Soho House is a private social club for creatives, which includes yearly dues. An adjacent 52,000-square-foot building might also be included in the project plans. The 10.4-acre property is home to the 127,690-square-foot, two-story building where Fender Musical Instrument Corp. currently leases 87% of the space. Fender has said it will move out of the space once it completes its new 77,000-square-foot headquarters at the $2 billion Paradise Valley mall redevelopment.

The proposed auto storage and social club would be at 17600 N. Perimeter Center Dr. and has been Fender’s home for more than 12 years, according to previous Business Journal reporting.Principe said Finish Line Auto Club is in the process of acquiring the property. It plans to demolish the current office building to make way for the firm's fifth overall location, and it's first outside of California.

Currently, Finish Line Auto Club has locations in Costa Mesa, Westlake Village, Palm Desert and Calabasas. Westcord Commercial Real Estate Services, a Southern California-based firm, manages all of the Finish Line Auto Club locations, per the company's website.
“We've been wanting to be in the Scottsdale market for a long time,” Principe said. “[We] finally found a site near the airport that we felt kind of supported the scale and level of project that we wanted to bring to Scottsdale.”

Principe said the project does have a design and general contractor, but he declined to name the firms. Scottsdale Perimeter LLC, an entity tied to Oaktree Capital Management Co-founder and Co-Chairman Bruce Karsh, still owns the property.

Oaktree Capital Management LP (NYSE: OAK) purchased it in December 2012 for $29.85 million, according to Maricopa County documents.